- Keyword research: Conduct thorough keyword research to identify the most relevant and high volume keywords for your website content. Use these keywords strategically throughout your website, including in page titles, URL structures, meta descriptions, and image alt tags.
- Mobile optimisation: Ensure your website is mobile-friendly and user-friendly on all devices. Google prioritises mobile-friendly websites in search results, so optimising for mobile can improve your website’s SEO performance.
- Local SEO: Target local keywords that are relevant to your business and location, such as “Liverpool wedding photographer” or “best coffee shop in Liverpool.” Include your location on your website, such as in the footer or on a contact page.
- Quality content: Create high-quality, relevant, and engaging content that provides value to your target audience. Regularly update your website with fresh content, such as blog posts, articles, case studies, and testimonials.
- User experience (UX) design: Ensure your website has an intuitive and user-friendly design that makes it easy for visitors to navigate and find the information they need. Use clear calls-to-action, easy-to-read fonts, and visually appealing layouts.
- Page speed optimisation: Improve your website’s loading speed by optimising images, using caching plugins, and minimising unnecessary plugins and code. Google considers page speed as a ranking factor, so a faster website can improve your SEO performance.
- Schema markup: Implement schema markup on your website to provide search engines with additional information about your content, such as product prices, event dates, business hours, and customer reviews. This can improve your website’s visibility and click-through rates in search results.
- Backlink building: Develop a backlink building strategy to acquire high-quality backlinks from reputable and relevant websites. Backlinks are an important ranking factor in search algorithms and can help improve your website’s authority and visibility in search results.
Incorporating these SEO strategies into your website design can help increase your website’s visibility and attract more organic traffic from search engines in Liverpool.